Virtual Tours & Immersive Experiences

Bespoke 360° virtual tours for museums, galleries, venues, stores, businesses, real estate, tourism and places of interest. Captured in the field, enriched with video, 3D objects, information and AI-generated content — delivered for desktop, mobile and VR.

Virtual Tours Showreel

A selection of highlights from our virtual tour work — across museums, galleries, venues, retail and live events. Some of these tours sit behind client gates; get in touch for direct links to the original interactive experiences.

What we tour

From a single Mayfair gallery to a multi-site tourism campaign, our tours scale to the scope of the brief.

Museums & galleries

Permanent collections and temporary exhibitions, captured at curator-grade resolution. Visitors can revisit a show after it closes — or experience it without travelling at all.

Venues & event spaces

Concert halls, theatres, conference venues, studios and unique London locations — let promoters and event planners walk the room before they book.

Stores & retail

Flagships, pop-ups and product launches. Pair the tour with embedded e-commerce for a route from immersive browsing to checkout.

Real estate

Residential, commercial and luxury developments. Buyers self-serve walkthroughs at any hour, and agents qualify interest before scheduling viewings.

Hospitality & businesses

Hotels, restaurants, bars, gyms, clinics, offices, members' clubs — interior tours that translate atmosphere directly to your booking page.

Tourism & places of interest

Heritage sites, landmarks, gardens, trails and cultural destinations. From single-location pieces to multi-stop guided experiences.

Insta360 Titan capturing a 360° tour of a contemporary art gallery in London Insta360 Titan capturing a 360° virtual tour of a luxury suite with mountain and ocean views Insta360 Titan capturing a 360° virtual tour of a commercial warehouse and logistics facility

How we capture

Two distinct capture pipelines — one for headset-grade VR, one for fast web and mobile delivery. Same shoot day can service both when needed.

3D stereoscopic VR

Captured with the Insta360 Titan for true depth and presence. Designed for Quest, Vision Pro and other headsets — viewers feel they are actually inside the space.

Monoscopic 360° (web & mobile)

Lighter, faster-loading single-sphere capture for desktop browsers, mobile devices and Google Street View. Ideal when you need wide reach without requiring a headset.

Hybrid & multi-platform

Capture once, deliver everywhere. We can pair stereo VR for the headset experience with a mono build for the public web — sharing the same scene logic and content layer.

What goes into a tour

Modern virtual tours are not just a sphere of stitched photos. We layer multimedia, interaction and narrative on top of the captured environment.

Embedded video & 360° video

Drop standard video clips and full 360° video sequences directly into the tour — for performances, demonstrations, interviews or moving sequences inside an otherwise still scene.

3D objects & products

Photogrammetry and 3D-scanned objects rotate and zoom inside the tour — perfect for retail, museum artefacts and product launches.

Info hotspots & rich content

Captioned hotspots, image galleries, audio commentary, downloadable PDFs and links out to your wider site — every scene can carry its own narrative layer.

Google Maps & Street View

Publish to Google Maps via the Street View pipeline so the interior surfaces directly in Google search and Maps results. Particularly powerful for retail, hospitality and tourism.

Multi-room linking & narrative

Link scenes with custom transitions, guided pathways and branching choices — turning a single capture into an exploration with structure and pacing.

Embedded websites & commerce

Plug live web content, booking forms, product pages and checkout flows directly into the tour. The tour becomes the funnel, not just the brochure.

AI panoramas & experimental experiences

Beyond real-world capture, we use AI to extend, replace or fully synthesise environments inside a tour. Recreate a historical site as it once was. Build a fictional or branded space that no camera could shoot. Or layer AI-generated content over a real location to create a heightened, hybrid experience.

This is where virtual tours stop being a documentation format and start being a creative one — a flexible canvas for hosting any kind of content: video, 3D, interactive, generative, narrative. See our AI 360 work for examples of where AI and 360° meet.

Why Catch Reality for virtual tours

Most virtual tour studios stop at the stitched sphere. We've spent ten years pushing 360° capture into broadcast, music and brand work — that depth shapes what we can build into a tour.

Cinema-grade capture

We own the Insta360 Titan (11K mono / 10K 3D) and Pro 2. The same cameras shooting national broadcast capture your tour — which is why our spheres look the way they do.

Live action + AI hybrid

Our AI 360 pipeline lets us extend, restore or invent environments alongside real capture — giving every project access to the new generative toolkit, not just photographic documentation.

Standalone or full production

The tour can be a contained deliverable, or one component of a wider immersive piece — alongside 360° film, 2D edit, ambisonic sound, branding and platform delivery.

FAQ

What's the difference between a 3D stereoscopic and a monoscopic tour?

Stereoscopic 3D tours give the viewer real depth — captured with two offset views, designed for VR headsets like Quest and Vision Pro. Monoscopic 360° is a single sphere per location, lighter to deliver and best for web and mobile viewing. Many clients pick one; some commission both, with a single shoot day servicing two deliverables.

Can a virtual tour include video and 3D objects, not just panoramas?

Yes. We embed standard video, 360° video, 3D object viewers, info hotspots, image galleries, audio commentary, linked websites, booking forms and e-commerce flows directly inside the tour. Each scene can carry its own narrative and interaction layer.

Do you offer Google Maps and Street View integration?

Yes — we publish tours to Google Maps via the Street View pipeline, which surfaces the interior directly in Google search and Maps results. Particularly valuable for retail, hospitality and tourism listings where discovery happens through Google rather than your own site.

Do you create AI-generated panoramas as well as real capture?

Yes. We blend real 360° capture with AI-generated panoramas for experimental and conceptual experiences — extending a real space, filling unreachable views, building synthetic environments or reconstructing historical scenes inside the same interactive tour. See our AI 360 work for live examples.

Is a virtual tour a standalone service, or part of a larger production?

Both. Standalone tours are one of our most-requested deliverables. We also build them as one component of a larger immersive production — for example, a documentary that lets the viewer freely explore each location, or a brand campaign that ties a tour to a launch film and event capture.

Where can the finished tour be hosted?

Embedded into any website, hosted on dedicated tour platforms, published to Google Maps Street View, distributed through VR app stores, or hosted on our partner web3 platform Digital Self when community features or gated access matter. We'll match the hosting to your audience.

Can I see the original interactive tours from the showreel?

The showreel is a selection of highlights. Some tours are public and we're happy to send direct links; others sit behind client gates. Tell us which projects you'd like to explore and we'll send what we can.

How long does virtual tour production take?

A single-location web tour can be live in 1–2 weeks from shoot. Larger multi-location, multi-platform projects with embedded video, 3D objects and AI content typically run 4–8 weeks. We'll scope the timeline against your launch date in the first call.

Ready to plan your virtual tour?

Tell us about the space and the audience — we'll come back with a tailored approach.

Get in touch